Liberty Critter seeks to raise awareness about the impact of our consumer choices on daily life. In Colombia, since 2024, the Law 2047 prohibits the experimentation, manufacture, import, export and marketing of cosmetics and ingredients that have been tested on animals.
Even so, in our community many people continue to buy products from brands that perform animal testing, either for lack of knowledge, habit or unclear information. This shows that while the law is a fundamental step, real change depends on the choices we make every day as consumers.
The purpose of Liberty Critter is to inform, educate and inspire more people to choose cruelty-free alternatives. Supporting ethical brands not only respects national regulations, but also strengthens a culture of conscious, responsible and compassionate consumption in our environment.