Cruelty Free
Banner

Dove: Leader in Eliminating Animal Testing

Dove does not test on animals and is PETA certified. The brand has been at the forefront of eliminating animal testing, adopting alternative methods to ensure the safety of its products since the mid-1980s. Over 1.2 million people have supported the European Citizens' Initiative, which seeks to protect cosmetics free of animal cruelty.

Banner

Natura: Innovation Without Animal Testing

Since 2006, Natura has eliminated the use of animal testing for its ingredients and end products. The company has developed over 67 alternative methods for assessing the safety of its products, collaborating with universities and research centers both in Brazil and abroad.

Banner

Unilever (Sedal): Commitment to Alternative Methods

Unilever works closely with regulators, NGOs, and suppliers to promote and encourage animal-free testing practices. The company is an active member of AFSA (Animal Free Safety Assessment) and has been recognized by PETA for its commitment to more ethical practices in the cosmetics industry.

Banner

Garnier: Certification from Cruelty Free International

Garnier ensures that all its products worldwide are free from animal testing. The brand has also been certified by the Cruelty Free International’s Leaping Bunny program, which is a leading organization dedicated to eradicating animal testing.

Banner

Too Faced: No Animal Testing Policy

At Too Faced, we do not conduct or support animal testing at any point in the process, from ingredient development to product completion. This policy applies to the brand, its suppliers, and all affiliated third parties worldwide.

Banner

e.l.f.: Leaping Bunny and PETA Certified

e.l.f. is Leaping Bunny and PETA certified, guaranteeing that no animal tests are performed or allowed, and that none of the ingredients used in skincare products or makeup has been tested on animals.

Banner

Avon: Commitment to Sustainability

Avon does not conduct animal testing under any circumstances. None of its ingredients or products undergo animal testing, and it does not require its suppliers to conduct such tests on its behalf. In addition to eliminating animal testing across all its brands, Avon is working to incorporate more plant-based, natural, and synthetic ingredients into its products to minimize its environmental impact.